Highland CEO and founder Youngmi Youn says New Zealand risks falling off consumers’ shopping lists unless more market investment is made collectively.

Youngmi Youn, founder and CEO of Highland Group (a company which sources over 150,000t of meat annually from 14 countries, and generating turnover approaching USD 1 billion this year), expressed concern about NZ’s lacking promotion in the meat trading with South Korea.

Despite the good perception (safe, clean, trusted place) of meat imported from NZ and increasing beef consumption per capita in Korea, NZ might miss out the plenty of opportunity for growth.

There is no NZ major supplier except ‘Silver Fern Farm’, and South Korea market is dominated by the US and Australia. Also, NZ beef to South Korea still retains a 16.6% tariff. However, Australian beef enjoys a lower 13.3% tariff.

Clearly having her sights set on becoming a major player across other food groups, Youn has recently invested in a multimillion-dollar cold chain warehouse and distribution centre at Busan on the coast, and is particularly keen to invest in dairy food distribution once the centre is commissioned.

With NZ’s “big three” food exporters – Zespri, Fonterra and SFF – all positioned in Korea, Youn said she can see plenty of potential for collaborative efforts.

기사 링크 :
https://www.farmersweekly.co.nz/markets/nz-meat-needs-to-step-up-in-south-korea/

유튜브 링크 :
https://www.youtube.com/watch?v=DozGFTUa8Q8